Sports & Fitnes
From Inspiration to Checkout in One Click
goal
Challenge Faced
Customers often see sports gear online or in gyms but struggle to find similar items in eCommerce stores using keywords.
solution
Our Solution
We implemented visual search, allowing users to upload images (e.g., gym bag, running shoes) and instantly find similar products in the store catalog.
Tools we used
Approach
Step-by-Step Workflow
Step 1
Customer uploads photo or takes picture.
Step 2
AI extracts visual features (color, brand style, pattern).
Step 3
Match with catalog items.
Step 4
Display purchase-ready options with stock/pricing.
Quantifiable Benefits
Faster product discovery
%
Higher conversion for inspiration-led purchases
0
%
Lower bounce rate from product pages
%
Better customer engagement time on app/site
0
%
Who’s Using This
ASOS visual search for activewear
Decathlon app integration
Fitness gear marketplaces
Why It Matters
Visual search makes it seamless for fitness shoppers to convert inspiration into purchase, boosting impulse buying and discovery.