eCommerce - FASHION
Immersive Virtual Try-On to Reduce Returns
goal
Challenge Faced
Online fashion buyers often hesitate to purchase due to uncertainty about how items will look or fit in real life. This leads to high return rates, low buyer confidence, and lost revenue for retailers.
solution
Our Solution
We built an AI + AR try-on experience that allows shoppers to see garments on themselves in real time using mobile or web apps. By combining body scanning with realistic fabric draping, customers gain confidence before making a purchase.
Tools we used
Approach
Step-by-Step Workflow
Step 1
Capture customer body measurements via camera (AI-based scanning).
Step 2
Apply virtual garment rendering with true-to-fabric simulation.
Step 3
Enable AR overlay for real-time “mirror try-on”.
Step 4
Sync with eCommerce platform for instant checkout.
Quantifiable Benefits
Who’s Using This
Fashion retailers offering online try-before-you-buy
E-commerce platforms expanding customer engagement
D2C brands looking to cut return costs
Why It Matters
Virtual try-on bridges the gap between physical and digital shopping, lowering operational costs while enhancing customer trust in online apparel purchases.