eCommerce - Health & Beauty

Test Makeup Looks in Seconds with AR

goal

Challenge Faced

Online beauty shopping lacks the “in-store trial” experience. Customers hesitate to buy shades (lipstick, foundation, eyeshadow) without trying, leading to abandoned carts.

solution

Our Solution

We deployed AR-powered virtual try-on that lets customers test makeup shades on live camera or selfies, enhancing confidence in purchase decisions.

Tools we used

Unreal Engine

Approach

Step-by-Step Workflow

Step 1

Upload selfie or open live camera.

Step 2

Detect facial features using AI models.

Step 3

Apply realistic makeup overlays (lipstick, foundation, blush, etc.).

Step 4

Suggest shade recommendations for skin tone.

Quantifiable Benefits

Increase in conversion rates for makeup products
%
Reduction in shade-related returns
0 %
Higher engagement on product pages
%
Improved customer confidence in online beauty purchases
0 %

Who’s Using This

L’Oréal (ModiFace), Sephora, MAC

Innovation 1

Online-first beauty retailers

Innovation-2

AR beauty startups

Private Surgical Training Institutes

Why It Matters

Virtual try-on bridges the gap between physical and digital beauty shopping, making eCommerce both fun and confidence-boosting.

case studies

Real Results. Real Impact.

See how these use cases helped industry leaders transform operations with AI & XR.

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