eCommerce - FASHION
Search by Image, Shop with Ease
goal
Challenge Faced
Shoppers often discover clothing they like from social media, streets, or magazines but struggle to find exact or similar items online. Text-based search fails to capture intent.
solution
Our Solution
We built a visual search engine that allows users to upload a photo and instantly discover visually similar products in the retailer’s catalog.
Tools we used
Approach
Step-by-Step Workflow
Step 1
User uploads an image (from camera/gallery).
Step 2
AI extracts key features (color, texture, shape).
Step 3
Match against catalog embeddings.
Step 4
Display best matches with direct purchase options.
Quantifiable Benefits
Faster product discovery
%
Higher product view-to-purchase conversion
0
%
Increased engagement time
0
%
Lower bounce rate
0
%
Who’s Using This
E-commerce platforms focusing on Gen Z & millennials
Luxury fashion sites enabling “inspiration-based shopping”
Marketplaces integrating social commerce features
Why It Matters
Visual search aligns with how modern consumers shop inspired by visuals rather than keywords making discovery seamless and intuitive.