eCommerce - Electronics & Consumer Tech
Smart Bundling That Increases Cart Value
goal
Challenge Faced
Customers often purchase a primary device but miss out on relevant accessories due to lack of guidance, leading to lost upsell opportunities. Static bundles don’t cater to individual preferences.
solution
Our Solution
We built a personalized bundling engine that recommends accessories (cases, headphones, warranties) alongside the device, based on user profile, past purchases, and compatibility.
Tools we used
Approach
Step-by-Step Workflow
Step 1
Identify device being browsed/added to cart.
Step 2
Match compatible accessories and warranties.
Step 3
Apply personalization using browsing/purchase history.
Step 4
Display smart bundle recommendations at checkout.
Quantifiable Benefits
Increase in average order value (AOV)
20
%
Higher attach rate for accessories
0
%
More cross-sell revenue
0
%
Enhanced customer satisfaction with complete purchases
0
%
Who’s Using This
Consumer electronics brands (phones, laptops, gaming devices)
Online retailers looking to maximize basket size
D2C gadget startups
Why It Matters
Personalized bundling not only boosts sales but also improves customer experience by ensuring shoppers get the complete product ecosystem they need.