Automotive - Extended Reality
Step Inside a Virtual Showroom That Sells Itself
goal
Challenge Faced
Traditional dealerships are limited by physical space, inventory availability, and static customer experiences. Shoppers want personalization, real-time configuration, and immersive interaction - all before stepping inside a store.
solution
Our Solution
We created a full-scale XR-powered virtual showroom that allows users to explore vehicles in 3D, customize features using AI, and simulate their ideal drive experience.
Tools we used
Approach
Step-by-Step Workflow
Step 1
User enters immersive showroom via VR headset or web-based AR
Step 2
AI recommends models based on preferences and budget
Step 3
Users customize color, interiors, wheels, and features in real time
Step 4
Interactive simulation of the configured vehicle
Step 5
Booking or inquiry integrated directly
Quantifiable Benefits
Who’s Using This
BMW, Tesla, Lucid Motors to provide digital-first customer experiences
Why It Matters
As car buying becomes more digital, immersive showrooms powered by AI deliver unmatched personalization, convenience, and efficiency.
case studies
Real Results. Real Impact.
See how these use cases helped industry leaders transform operations with AI & XR.