Luxury Goods & Jewelry
Protecting Luxury Buyers with AI-Driven Authenticity
goal
Challenge Faced
Counterfeit luxury items erode trust and cause financial losses. Manual verification is slow and inconsistent.
solution
Our Solution
We introduced AI-based fraud detection and authenticity verification using image recognition, blockchain certificates, and anomaly detection.
Tools we used
Approach
Step-by-Step Workflow
Step 1
Capture product details (serial number, hallmarks, images).
Step 2
AI cross-checks against brand databases.
Step 3
Flag anomalies in warranty, purchase location, or metadata.
Step 4
Issue blockchain-based digital authenticity certificate.
Quantifiable Benefits
Faster fraud detection
%
Reduction in counterfeit claims
0
%
Increased buyer trust (+25% brand credibility score)
%
Higher conversion rates for certified products
0
%
Who’s Using This
LVMH (Aura Blockchain Consortium)
De Beers (diamond authenticity blockchain)
Luxury watch resellers
Why It Matters
Authenticity assurance is critical in luxury eCommerce — AI safeguards reputation, boosts trust, and drives purchase confidence.