eCommerce - Books, Media & Education Products
AI That Keeps Students Coming Back
goal
Challenge Faced
Many learners sign up for subscriptions (monthly/annual) but disengage mid-cycle, leading to high churn and lost revenue.
solution
Our Solution
We built an AI churn prediction model that flags at-risk learners and triggers retention strategies (personalized reminders, discounts, fresh content suggestions).
Tools we used
Approach
Step-by-Step Workflow
Step 1
Track learner activity (logins, progress, drop-offs).
Step 2
Identify patterns of disengagement.
Step 3
Predict churn likelihood using ML models.
Step 4
Deploy proactive retention tactics (emails, nudges, offers).
Quantifiable Benefits
Reduction in subscription churn
%
Higher renewal rates
0
%
Longer learner lifetime value
%
Increased repeat enrollments in new courses
0
%
Who’s Using This
Skillshare, Masterclass, Udemy Plus
Online tutoring platforms
Subscription-driven edtech startups
Why It Matters
Predicting churn keeps learners engaged, boosts platform revenue, and builds long-term loyalty in a competitive market.