eCommerce - Health & Beauty
Loyalty Programs That Truly Feel Personal
goal
Challenge Faced
Traditional loyalty programs treat all customers the same, offering generic discounts that don’t drive long-term retention.
solution
Our Solution
We created an AI-powered loyalty engine that personalizes rewards (discounts, freebies, experiences) based on customer preferences, buying history, and predicted churn risk.
Tools we used
Approach
Step-by-Step Workflow
Step 1
Segment customers via purchase data & behavior.
Step 2
Predict churn risk and preferred incentives.
Step 3
Auto-generate personalized rewards/offers.
Step 4
Deliver via omnichannel (email, app, SMS).
Quantifiable Benefits
Improvement in customer retention
%
Higher redemption rate on rewards
0
%
Increase in average order frequency
%
Stronger brand affinity scores
0
%
Who’s Using This
Beauty loyalty programs (Sephora Beauty Insider)
Online cosmetic retailers
Subscription-based skincare brands
Why It Matters
Smart loyalty creates emotional engagement beyond discounts, ensuring customers keep returning and spending more.