eCommerce - Electronics & Consumer Tech
Guided Product Comparison for Smarter Decisions
goal
Challenge Faced
Consumers face confusion when comparing multiple electronics (e.g., laptops, TVs, smartphones) with complex specs. Traditional comparison charts are overwhelming and static.
solution
Our Solution
We built an AI assistant that guides buyers by explaining specs in simple language and highlighting pros/cons tailored to customer needs.
Tools we used
Approach
Step-by-Step Workflow
Step 1
Collect products user is comparing.
Step 2
Extract technical specs and normalize data.
Step 3
Apply AI to highlight key differences.
Step 4
Present interactive, user-friendly comparison with recommendations.
Quantifiable Benefits
Faster decision-making for buyers
15
%
Lower cart abandonment
0
%
Higher conversion rates for high-ticket items
10
%
Reduced support queries around product specs
0
%
Who’s Using This
Online electronics retailers
OEM websites
Marketplaces with multi-brand catalogs
Why It Matters
By simplifying complex decisions, AI comparison assistants increase buyer confidence and reduce decision fatigue, leading to higher conversions.